In the Jan. 29, 1992 edition of the Daily Bruin, an apology letter from three USC students ran in the Opinion section. Just what exactly were they apologizing for? Let’s flash back a few months prior, to November. It was the week leading up to the biggest game of the year – the UCLA versus […]
Tag Archives: db-story-quad
The Quad: The impact of influencer culture on marketing, social media and UCLA’s campus
Back in 2012, the cosmetics brand CoverGirl selected the popular Colombian-American actress Sofia Vergara as its new ambassador. Four years later, teenage YouTube makeup guru James Charles became the brand’s first CoverBoy. Celebrity ambassadorships were the original method of influencer marketing before marketing trends turned. Influencer marketing is a technique that orients marketing methods and […]
Cooking with Chemistry: From bacteria to baking, the unique reactions that beget bread
Chemistry as a science sounds like something that should strictly be confined to a laboratory with poisonous toxins and exploding reactions, but as it turns out, most labs aren’t quite like that. In fact, the most important laboratory is found in every home: the kitchen. Understanding the complex processes that go on in the kitchen […]
The Quad: A new generation of politicians connect with Americans on social media
Our dynamic Instagram feeds and explosive Twitter threads have become an essential part of our identity as “screenagers,” and a new class of politicians looking for an audience have noticed. The 2018 Midterm Elections marked a historical change in demographics for the House of Representatives. A new generation of diverse women made their way into […]
Week three: Trees fall, Bruin gymnastics rises, UCLA Extension employees resign
This Week in the News serves as The Quad’s space for reflection on current events at and around UCLA. Every week, Daily Bruin staffers will analyze some of the most significant stories to keep readers up to speed. Trees fell. People gathered downtown for the third annual Los Angeles Women’s March. UCLA gymnastics received its […]
Throwback Thursday: UCLA, USC alumni launch YOLK magazine
Crazy Rich Asians. Hasan Minhaj. Sandra Oh. 2018 proved to be a groundbreaking and inspiring year for Asian-American representation in mainstream media, tackling the stigma Asian-Americans suffer in Hollywood. As the first Hollywood film with an all-Asian cast in 25 years, Crazy Rich Asians garnered $238 million at the global box office and snagged a […]
The Quad: Looking back at when the slasher films of the ’80s crept onto UCLA’s campus
In 1974, a group of novice filmmakers – some of whom were students at the University of Texas at Austin – finished working on a film about a masked cannibal stalking a group of five teens. It was titled “The Texas Chain Saw Massacre.” The Austin American-Stateman called it important, while Harper’s Magazine called it […]