The Quad: Jump scares are maligned as a horror crutch, but film history gives a fuller picture

Life after a horror movie is an exercise in paranoia. Grabbing a late night snack? Michael Myers is hiding in your pantry. Lying in bed checking your phone? Chucky’s lurking right underneath. Recently, I saw Orion Pictures’ latest horror flick, a yarn about evil kids titled “The Prodigy,” at a late-night showing at Third Street […]

The Quad: Self-discovery as important as a relationship on Valentine’s Day

Valentine’s Day – the holiday of handwritten notes, gigantic teddy bears, and undying companionship – has arrived. For all the single students out there, Valentine’s Day might just feel like another day of feeling alone. But in all honesty, what’s so wrong with being on your own? Anyone who’s opted to take food from Rendezvous […]

The Quad: Origins of Lunar New Year, how history has affected traditions

February usually comes right at the height of midterm season. But for some, the month rings in one of the most culturally significant holidays: the Lunar New Year. Lunar New Year marks the calendrical beginning of the moon cycle and is observed in various east, southeast and south Asian countries. There are a number of […]

The Quad: The impact of influencer culture on marketing, social media and UCLA’s campus

Back in 2012, the cosmetics brand CoverGirl selected the popular Colombian-American actress Sofia Vergara as its new ambassador. Four years later, teenage YouTube makeup guru James Charles became the brand’s first CoverBoy. Celebrity ambassadorships were the original method of influencer marketing before marketing trends turned. Influencer marketing is a technique that orients marketing methods and […]

Week three: Trees fall, Bruin gymnastics rises, UCLA Extension employees resign

This Week in the News serves as The Quad’s space for reflection on current events at and around UCLA. Every week, Daily Bruin staffers will analyze some of the most significant stories to keep readers up to speed. Trees fell. People gathered downtown for the third annual Los Angeles Women’s March. UCLA gymnastics received its […]

The Quad: Difficulty behind maintaining New Year’s resolutions, why they can fail

What do weight loss, healthy diets and fiscal responsibility all have in common? According to Inc., these are some of the most common resolutions people make at the start of every new year. We cyclically embark on these journeys of self-improvement as we forgo our bad habits and attempt to live out healthier, more desirable […]

The Quad: A guide to the wonderfully varied Mildred E. Mathias Botanical Garden

Jules Cooch’s K-12 students stared in awe at UCLA’s botanical garden, wondering why it didn’t look like any particular natural phenomena they had seen before. They saw a combination of seemingly mismatched elements from different natural sources that made the garden seem like a completely new phenomenon. “The garden we’ve created here is not like […]