Christmas came early this year – at least, if you’re a horror fan. ‘Tis the season for nostalgia, since early last month, two high-profile projects were unveiled. Firstly, “Doctor Sleep” – the long awaited sequel to Stanley Kubrick’s seminal 1980 horror flick “The Shining” – received its first trailer on June 13. Cinephiles raved about […]
Category Archives: A&E
Box Office: The history behind how studios choose when in the year to release movies
Hollywood’s a company town. It might be a cliche, but in this age of record-breaking box office hauls, it couldn’t ring truer. With every film around the corner a potential franchise, the box office has become a high-stakes chess game for studios; who gets a sequel, and who gets left in the dust? In his […]
Week nine: Former football players sue UCLA, softball enters college world series
This Week in the News serves as The Quad’s space for reflection on current events at and around UCLA. Every week, Daily Bruin staffers will analyze some of the most significant stories to keep readers up to speed. UCPD search for missing student last spotted 2 weeks ago Marc Kalis, a fourth-year statistics student, has […]
Box Office: Modest successes succeeded by ‘Avengers: Endgame’ smashing cinematic records
Hollywood’s a company town. It might be a cliche, but in this age of record-breaking box office hauls, it couldn’t ring truer. With every film around the corner a potential franchise, the box office has become a high-stakes chess game for studios; who gets a sequel, and who gets left in the dust? In his […]
The Quad: Jump scares are maligned as a horror crutch, but film history gives a fuller picture
Life after a horror movie is an exercise in paranoia. Grabbing a late night snack? Michael Myers is hiding in your pantry. Lying in bed checking your phone? Chucky’s lurking right underneath. Recently, I saw Orion Pictures’ latest horror flick, a yarn about evil kids titled “The Prodigy,” at a late-night showing at Third Street […]
The Quad: The impact of influencer culture on marketing, social media and UCLA’s campus
Back in 2012, the cosmetics brand CoverGirl selected the popular Colombian-American actress Sofia Vergara as its new ambassador. Four years later, teenage YouTube makeup guru James Charles became the brand’s first CoverBoy. Celebrity ambassadorships were the original method of influencer marketing before marketing trends turned. Influencer marketing is a technique that orients marketing methods and […]
The Quad: Looking back at when the slasher films of the ’80s crept onto UCLA’s campus
In 1974, a group of novice filmmakers – some of whom were students at the University of Texas at Austin – finished working on a film about a masked cannibal stalking a group of five teens. It was titled “The Texas Chain Saw Massacre.” The Austin American-Stateman called it important, while Harper’s Magazine called it […]