Worldwide project comes to UCLA

In 1999, artist Tony Deifell picked up his ringing telephone and a kid’s voice blurted out: “Why do you do what you do?”
Finding himself unable to give a clear, concise answer to the chance interviewer, Deifell became haunted by the simple query.
Years later, what began as hours of rumination eventually developed into Deifell’s “Why Do You Do What You Do” worldwide community art project, which provides participants with a creative way to answer the question by combining text and image.
And this year, it is coming to UCLA.