Friday, February 20, 1998
Adidas logo once again favored
by students
SERIES
By Carol McKay
Daily Bruin Staff
It all started out with those striped flip-flops. Then came the
snap away nylon pants and back packs. Shoe carriers, mini purses,
parkas, T-shirts and, oh yeah, shoes.
Adidas has made a comeback from the days of the Beastie Boys and
Run DMC, onto the bodies of students across campus, flooding Bruin
Walk and camouflaging students in three white stripes. Why is
Adidas the unofficial uniform and leisure wear of choice?
"Everybody wants to look like athletes. They’re trying to
emulate their heroes."
Steve Scott
Third-year
Business economics
"It is really popular. I think it’s definitely a status symbol
because Adidas is so much more expensive than the other brands of
sports wear. It’s like the cool way to dress down."
Christine Yeoh
First-year graduate student
Public policy
"It’s because of Jonathan Davis. He’s the lead singer of Korn,
and he’s the one who started the trend. It’s all rock ‘n’
roll."
Jesse Brown
Fourth-year
Political science
"That’s a good question. I think it’s probably because of the
popularity of hip-hop music and urban culture."
David Ngo
Second-year
Communication studies
"If you see athletes wearing them, you associate the clothes
with the athlete. If you want to be like them, that’s what you
wear. My whole uniform for rowing is Adidas, so I have to wear
it."
Paul Steinke
First-year
Political science
"I think it has the best designs. Nike is too out there. Their
shoes are so ugly."
Jennifer Mauna
Second-year
Biology
"People are looking for an alternative to Nike and Reebok.
That’s where brands like Adidas and Fila are coming from. They have
pretty much the same designs, but Adidas brings back the old
school."
Donald Lee
Fifth-year
History