International business

California State University, Hayward is not confined to Hayward,
California alone. Satellite campuses have been popping up since
1993 in Moscow, Vienna, Hong Kong, Beijing and most recently in
Singapore. CSU Hayward is one of several universities that have
established MBA and executive MBA programs internationally for
locals whose demand is not being met ““ a strategy some say
the UC system should imitate.

Dr. Nancy Mangold, the director of the CSU Hayward executive MBA
program in China, said these programs respond to the changing state
of business.

“Business is really global, so you cannot just look at one
country,” she said.

The UCLA Anderson School of Management said while there had been
no discussion of open satellite campuses abroad, the school is
continuing to develop partnership relationships with universities
around the world, and the school does have international programs
that allow UCLA students to study abroad.

Richard Rodner, an associate dean of the Anderson School, said
satellite campuses were not part of the school’s operational
strategy, which he said could be the result of limited budget and
faculty. The school does heavily recruit abroad, and 27 percent of
this year’s incoming class were international, representing
43 countries.

Rodner said he did not think international campuses abroad, like
CSU Hayward’s, would reduce the number of international
students who are successfully recruited to the Anderson School.

“One of the lures of a UC education is to be able to come
to the United States and gain that sort of experience,” he
said.

If at some point opening a satellite campus seemed viable, UCLA
and the Anderson school would consider the possibility and its
impact, he said.

“One would hope they would be successful,” he said.
“Certainly the market is there.”

The UC system has not considered the idea of satellite campuses
either, said Noel Van Nyhuis, a spokesman for the UC Office of the
President.

Van Nyhuis said CSU Hayward’s international campuses would
definitely help Hayward and the CSU system’s reputation
abroad, and the success of the international programs would
determine whether the UC imitates them. “It’ll be
interesting to see how effective it is for the CSU. If it is, I
think it’s definitely something for the UC to
consider,” he said.

Mangold said she believed a UC international program would be
successful, at least in China where she works, because of the
UC’s international recognition. “I know for sure that
Chinese students would love to enroll in one of your UC
programs,” she said, but added that the UC focus on research
would be a constraint on establishing such a program.

Students in CSU Hayward’s international programs benefit
from an American faculty, curriculum and accredited CSU Hayward
diploma, without leaving their jobs or incurring extra living
expenses in America.

They can also take courses at Hayward’s California campus.
The same rule applies to Hayward students in California who can
attend any of the international programs and work with
international students, faculty and businesses.

Mangold said the success of these programs helps CSU Hayward
recruit top students and faculty, because both are attracted to the
opportunity to work with companies abroad.

“Students who like to work in the international business
field find this is actually one of the best programs,” she
said.

The international programs began in 1993 when the Russian
government was searching for US institutions where they could train
officials in changing from a communist to a capitalist economy.
They selected CSU Hayward, and after a few years of sending
officials to California, they asked the university if it could
establish a less costly program in Moscow.

The program has been rated the top MBA program in Russia since
1998 by the Russian magazine Career, and other international
programs have followed. All of the programs are self-sufficient
because partner universities pay the start-up costs, and the
programs have even become somewhat profitable, Mangold said.

“(The programs) provide an income for our university in
small ways to help support some of the programs we would otherwise
not be able to support,” she said, citing programs such as
technology upgrades, faculty research and opening extra sections of
courses.

Mangold added that the ultimate goal of the programs is not
financial success, and that the income was relatively small in
light of the shortfalls in the state budget for the UC and CSU.

The MBA programs have been so successful in fulfilling the
international demand for programs that CSU Hayward has been asked
to expand the practice to other programs, Mangold said. The
university is tentatively considering establishing English as a
second language and teacher education programs in China that the
government has requested.

“The recognition is helping us, so when the government
needs other programs, they will talk to me to see if we might be
able to provide (those programs)” she said.

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