The only thing that didn’t go up in flames at the annual Beat ‘SC Bonfire and Rally was the pile of wood in the middle of Wilson Plaza.

A small group of undergraduate and graduate students surrounded the unlit bonfire Thursday and refused to leave in protest of the UC Board of Regents’ approval of a tuition hike plan that would raise tuition by up to 5 percent annually for the next five years.

While the protest left many surprised, what was more surprising was the vehemence with which people reacted to it. The canceled lighting of the bonfire resulted in strongly worded negative reactions from much of the student body.

Even though many at the bonfire said they agreed with the protesters, these same students seemed angrier with the protesters than with the tuition hikes. The visceral reactions from students reveal a problem with student activism at UCLA: apathy.

While students at UCLA may intellectually agree with activist causes, the slew of reactions to the bonfire protest suggest they’d rather not be inconvenienced by the natural results of activist work, including the disruption of daily activities and big campus events. That line of thinking is not only misguided, but it’s also downright harmful to the effectiveness of large-scale protests and activism at UCLA.

Some who hoped to see the bonfire were upset with the protesters because they said that the protests punished students rather than the real targets: the regents.

But while only a few hundred people show up to political rallies, thousands go to the Beat ‘SC Bonfire and Rally. Protesters need to attract attention somehow, even if it is at the cost of a UCLA tradition. The protest definitely did that: NBC, CBS and the Los Angeles Times all covered the event.

Students’ negative reactions to the protest betray a fundamental misunderstanding of how activism and protesting works, especially because many of them have specified that they, too, are against the tuition increases. Protests are meant to be disruptive. If they stay out of everyone’s way, they won’t garner any attention. If an athletic custom needs to take a hit for student activists to make their point, we should be more than willing to sacrifice that custom. Our say in the way our schools are run is infinitely more important than a bonfire.

This is particularly true because the UC Regents are banking on our apathy. As long as students are willing to be used as pawns in their tug of war with state Gov. Jerry Brown, the regents will continue to play political games as opposed to serving the best interests of students. Student apathy makes the regents and the state free to continue their dance, all while tuition hikes continue to slam students at the UC.

We have seen massive tuition increases in the recent past, hurting current and future UC students. Since 2007, UC tuition has more than doubled. That trend is unlikely to reverse itself while students are reluctant to give up any treasured traditions to send a clear and unequivocal message.

And it seems that, at least at UCLA, the student body at large is pretty reluctant. Mobilizing students on our campus has proven more difficult than it should be, given that tuition increases negatively affect such a large number of students, and it’s not because of the organizers.

The Undergraduate Students Association Council External Vice President’s office organized a well-publicized march in response to the hikes last week, and while the turnout was decent, it paled in comparison to the activism happening on other campuses.

Protesters at UC Berkeley gained a large amount of media attention by occupying a campus administrative building. Student activists also staged a UC-wide walkout Monday, but UCLA’s turnout was exceptionally poor in comparison to other campuses. Organizers at UCLA have the same drive and passion as those at other campuses, but they don’t seem to have the same success rallying student support for their causes. That’s likely because of a specific culture on our campus that prioritizes school spirit over activism and holds the smooth progression of the Beat ‘SC Bonfire above effective student-led activism.

Fliers and organizing rallies can only go so far. Apathy cannot beget progress.

Students need to realize that problems don’t get solved by simply agreeing with the few who take it upon themselves to protest administrators’ policies; change requires action. And until students start caring more about real issues, not much is going to change.

Published by Aram Ghoogasian

Aram Ghoogasian is an opinion columnist and a member of the Daily Bruin Editorial Board. He often opines about labor issues, the Israeli-Palestinian conflict and the University of California.

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6 Comments

  1. I honestly don’t know how you got into this school. You’re an idiot and you should be ashamed of yourself.

  2. Since when do protesters who are unable to organize even 100 people to join them have the right to hijack a well-organized event that drew thousands? Apparently, students weren’t apathetic enough to come out for the bonfire and angry enough at the protesters who ruined it. Sounds like a vocal minority trying to justify its actions but the time and place was still all wrong.

  3. This article is spot on. Who are you people that take “Bruin Pride” more seriously than issues that have direct quantifiable negative effects on every student at the UC? Bizarre. If a sterile, school-imposed tradition venerating the coach with a multi-million dollar contract is more important to you than actual student solidarity (the real community we should be feeling pride for), you should take a look at your priorities. Having this cheery photo op go off without a hitch implies that everything is operating as normal, when in reality the public promise of our university is facing a serious threat.

  4. The football program’s adherence to “free-market” (unpaid athletes) principles doesn’t make it a less relevant symbol of disparity within a public institution. Ruining the attempts of administrators to make us seem satisfied with the status quo is completely relevant. I refuse to be proud of a school that is constantly trying to screw me over, and keeping things fun on the surface does in fact run counter to the goal of getting citizens riled up over this hike. Yes, this is “bad press” for the school, and that is exactly what we want. Who do you propose we vote for? The one student regent who was completely ignored? If they won’t take our representative seriously, we need other outlets to be heard. Our society isn’t changed only during election cycles; you are essentially dismissing every social movement in the US in the past century. These things take hard work and tradition should be compromised when needed.

    1. Then leave this school if you don’t like being here. And don’t give me this “education is my right” bullshit.
      Yeah, you have a right to an education, but that doesn’t mean you’re entitled to a UCLA, or a UC-level, education. Want cheaper school? Go somewhere else.

  5. The protesters were rude. They could have made the point without ruining the night for the entire student body. Also, from what I’ve read, nobody with a family income of under $150,000 per year will even see an increase. So are these rich kids protesting?…

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