This holiday season Acorn Paper Products Company, a Los Angeles-based paper company, launched a statewide canned food and toy collection drive.

From now until Dec. 5, Acorn Paper Products will work with the Los Angeles Regional Food Bank and Cedars-Sinai’s Maxine Dunitz Children’s Health Center to hold a canned food and toy drive that will benefit local families and the less fortunate in the Los Angeles area.

“People want to give,” said Randy Seff, a UCLA alumnus and executive vice president at Acorn Paper Products. “We’re getting our customers involved.”

The drive, which has been designed as a contest between customer businesses as to who can raise the most canned goods or toys, involves two challenges: The first is for the company to collect at least 400 pounds of canned goods for the Los Angeles Regional Food Bank and the second is to fill at least 10 boxes of toys to be given to children in the children’s health center.

Seff, whose grandfather helped found Acorn Paper, said that his education at UCLA played an important role in his decision to pursue a business degree.

“The enjoyment I had from being a student at UCLA made me want to go back and get an MBA,” he said.

Seff believes the drive will help both customers and salespeople get involved with making a difference in the Los Angeles area.

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