Dear readers,
Today’s Daily Bruin was wrapped in an advertisement specifically designed by a clever marketing department to fool you into thinking ““ if only for a few seconds ““ that my staff wrote the content that appeared on the front page.
If you’re reading this, you have discovered our real front page, fully educated about the plight of the honey bee, and I’m glad you are taking the time to read our newspaper. I want our readership and our community to know that there will not be another advertisement like it for the rest of the year. We will not be selling these kinds of ads as long as I remain the editor of this newspaper ““ which is at least for another nine weeks. Many on my staff were vehemently opposed to this ad for a variety of reasons. Mostly, though, they were upset and concerned that our front-page news content was displaced, and that it was displaced by an advertisement designed to mislead our readers.
I share those concerns, and for a longer explanation, please visit our Viewpoint section for a staff editorial about this unfortunate situation.
If you have any concerns about this advertisement I can address, please e-mail me. The Daily Bruin staff is committed to the pursuit of quality journalism and to our standards of integrity. Thank you for your continued support and readership.
Anthony Pesce
Editor-in-Chief
editor@media.ucla.edu