A multitalented Bollywood tycoon will speak to the UCLA Anderson
School of Management community on Wednesday.
Bhuvan Lall, president and CEO of Lall Entertainment, has had
more than 18 years of experience with the Indian film industry. His
privately owned company has major interests in animation,
broadcasting and cinema.
The company’s first project was launched at the Cannes
Film Festival in 2003 with the company mission “to bring the
world closer using the power of Entertainment,” according to
the Lall Entertainment Web site.
Lall has been invited to chair and speak at trade conferences
and seminars worldwide. On Wednesday, he will be the first
“Outtakes” lunch guest of the winter quarter.
“Outtakes” luncheons are made possible through the
Entertainment Management Association & Entertainment and Media
Management Institute sector of the Anderson School. These seminars
are intimate gatherings of a series of executives sharing their
experiences with only 15 to 25 students.
The speakers for these events are personally chosen by the
executive director and the Entertainment Management
Association.
The Indian film industry is informally called Bollywood. The
term was created by combining Hollywood and India’s city of
Bombay, the headquarters of its film industry.
Bollywood now produces more films a year than Hollywood does and
its movies are seen by audiences throughout the entire world.
As a pioneer of one of the most profitable industries, Lall can
provide insight into Bollywood. An award-winning documentary
filmmaker, entertainment industry consultant and international
journalist, he is also soon to be a published novelist.
In 2002, Lall founded the “Animation Producers Association
of India” which is now the largest professional trade body of
India’s animation community.
“Mr. Lall has been a friend of the program and has a very
broad perspective from experiences in both Indian film and TV, and
interest of growth and change in the media business,” said
Gigi Johnson, executive director of the Entertainment and Media
Management Institute.
The Indian film industry has been producing more movies since
2001 when the Reserve Bank of India began to allow banks to finance
movies.
Producers are normally expected to pay 25 percent of the
production cost while the rest is paid by private financiers and
distributors, according to the Reserve Bank of India. Loaning to
producers with a good track record and assigning all agreements and
intellectual property rights to the lender are part of the
requirements.
The event will take place on Feb. 2 from noon to 1 p.m. in
the Executive Dining Room, Gold Hall-B209. There will be a $5 event
fee.