Monday, July 20, 1998 Speaks Out
How do you think advertising affects our views and
perceptions?
"I agree that advertising does influence us, but not to the
extent that a lot of people claim. Like the model waif-look thing
 I think a lot of girls are silly enough to try to follow
that trend, but most girls realize that such advertising is
impossible to achieve. I think it’s up to a person’s character
whether they’re influenced by advertising or not. I don’t think
advertising blanketly affects everybody."
Codessa Gill
Fifth-year
Sociology
"In today’s TV culture, our generation is raised on television,
cable, video and film, where advertising has access to greatly
impact the way people perceive themselves, how they feel about
themselves. In today’s culture, everything’s about the image and
being a part of that image, which has a great effect on the way
people think about themselves, how they dress and how they
act."
Frank Samson
Alumnus
Cybernetics
"Our generation is really savvy about advertising. If you see
what they do now, they deliberately make fun of the advertising
industry. I do think that advertising creates some problems, but
when it comes to trying to sell a product, the adveritising
agencies know that we’re not going to fall for it. You know, like,
"If you buy our sneakers you can jump like Michael Jordan." Nobody
believes that anymore."
Diana Munoz
Fourth-year
English
"I think advertising companies tell us what to think and don’t
give us a chance to have our own views and opinions. Clothes, for
example, you usually buy for the brand name and because of the big
hype that’s around it instead of for the quality it really
has."
Alex Salguero
Alex Salguero
Computer science
"I definitely think everyone’s influenced by advertising. If
not, then products wouldn’t sell. Why do you think there’s so many
anorexic and bulimic girls? Because they all want to be this image
that they see in the paper  and you know what  she
doesn’t exist."
Jennifer Pegnato
Fourth-year
Criminal Justice
"Advertising is one of our major influences as far as shaping
how we perceive our environment, especially because TV is becoming
increasingly used as a learning tool. They show images of what is
going to inspire a certain feeling in people, and they are not
always the most wholesome images, but that’s what we learn."
Gabe Rothman
Fourth Year
English